The Coffee Story
Gedeb Udeye Natural Organic is named for the kebele, or village, where the coffee is harvested and processed. Smallholder producers from the Udeye kebele bring their cherries to METAD’s Gedeb Udeye washing station for processing. The washing station was established in 2019 where previously METAD had a single collection site in the kebele. The Gedeb Udeye washing station now has over 350 drying beds, which are used to process coffee from out-growers all across the Gedeb woreda.
METAD is a family run business, with coffee at their roots for generations. They wanted to invest and support nearby coffee growing communities through this program, which has grown to over 6,500 memberships across both regions in Hambela and Gedeb. There are currently 14 farmer associations, named after their kebele, with 7 in each region. Growers who are part of the program receive training from METAD’s team from the start. They are provided free seedlings and professional guidance at every stage of production, as well as pre- and post-harvest training to continue their professional development.
Coffee from the Udeye kebele is grown between 1950–2200 meters above sea level. This is a Natural process coffee, dried on raised beds. An Organic coffee, METAD has certified not only its own farms and processing plants but also the farms of those participating in the out-grower’s program.
METAD’s values are driven by the community and environment. They reinvest a portion of their profits back into the community for initiatives that include building clinics, funding the local elementary school, and constructing wells as a source for drinking water. They are committed to environmental sustainability, practicing protection methods in Washed processing to avoid ground and water pollution and including intercropping farming techniques and crop pollination.